Massive Wedding Dress Sale Now On!

2016-11-28 21:45:08

Both our Plymouth and Exeter stores are currently hosting a Sample Sale to make way for new stock!!

To view our sale stock follow the link 

If you would like to book an appointment please complete the Request an Appointment form that can be found on any page.





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New Ellis Bridal Collections Have Arrived in Exeter!

2016-10-28 12:51:17

We are thrilled to tell you all that the magnificent Ellis Bridal 2017 collections have arrived in all their glory to our Exeter store! 

To view these stunning dresses click here


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New Prom Dress

2016-10-27 10:51:09

We are very excited to announce that we have launched our brand new, all singing, all dancing, Prom website!  Due to an ever growing department brimming with Prom Dresses from international designers, we decided to have a new site designed which is solely for all things prom!  

Prom dresses are arriving on a weekly basis, we have been surprised at how quicly the styles are being snapped up!  Remember, at Prudence Prom we only sell one style per school, meaning that you can rest assured that no one else will be at Prom wearing your dress not even in a different colourway, so hurry up and come and visit us for some fun! 

The earlier that you visit, the better!  We offer an interest free payment plan to our Prom ladies, so even more reason to visit!

Check out our collections now at

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Watch Our Brand New TV Advert!

2016-10-12 13:59:20
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2016-10-10 10:43:11

Have you entered our competition to Win £1000 Towards Your Wedding Dress?  This compeition is running in both stores, when you attend your appointment your stylist will take your photo in our Prudence Gowns Facebook Frame and upload it to our album, 'Be In the Frame', just follow the instructions below to enter! 


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SALE Bridesmaid Dresses! From As Little As £35!

2016-10-02 10:53:52

Top Designer Labels are now available in our Bridesmaid Sale!  With dresses from as little as £35 and many reductions saving over £200, I am sure that you will agree that a visit is definitely a must!

To view some of our Sale Stock follow the link and scroll to the Bridesmaid styles!

Book your appointment now!  01752 558858

The Prudence Gowns Team :)

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NEW DESIGNER Rebecca Ingram Shall Be Arriving In Our Plymouth Store Early 2017!

2016-10-01 09:24:32

We are very excited to announce that Prudence Gowns Plymouth shall be the stockist of the new collection from Leading International Design House, Maggie Sottero.  

Rebecca Ingram is a new line of high-quality, affordable bridal fashion inspired by today’s value-conscious bride. 

If you think that you could be a Rebecca Ingram bride keep watching our website and social media for updates!

See you soon, The Prudence Gowns Team!

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New Stella York Wedding Dresses Shall Be Arriving For All Our Devon & Cornwall Brides!

2016-10-01 08:16:19

We had a long, ardous five hour drive to Harrogate in September to buy all our new collections but it was definitely worth while when we got to view all the brand new 2017 collections!  

Stella York surpassed all our expectations, they presented us with a breath taking collections of soft, romantic, vintage style gowns which are absolutely perfect for our aspiring Stella York brides to be!

This glorious collections shall be in our Exeter store early 2017.

If you would like to book an appointment call 01392 495729.

The Prudence Gowns Team :)

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New Victoria Jane Dresses Have Arrived For Our Eagerly Awaiting Devon and Cornwall Brides!

2016-09-29 13:30:21

Famed for their dramatic silhouettes and impeccable detailing, the Victoria Jane collections are perfect for glam brides-to-be who want a truly breathtaking wedding gown!  I am not surprised that we constantly receive telephone calls asking about these striking dresses!  Why not view the Prudence Gowns collection of Victoria Jane by clicking here!

If you would like to book an appointment call 01392 495729 or complete the 'Request an Appointment' form which can be found on any dress.

Hope to see you very soon for some fun!

The Prudence Gowns Team :)

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Great News for Both Devon and Cornwall Brides! New Mori Lee Wedding Dresses Have Arrived!

2016-09-29 13:15:33

Mori Lee offers beautifully designed, feminine dresses using the most beautiful fabrics imaginable.  Whether you are searching for an embellished A-Line, a modern Fishtail or a delicate Chiffon design, Mori Lee has your dream dress.

Keep ahead of the rest by following us on Facebook, as soon as the new styles arrive they are posted on our wall straight away! Click here to view our profile!

If you would like to book an appointment to try our Mori Lee collections call 01752 558858 or complete the 'Request an Appointment' form which can be found on every dress detail.  

To view our full Mori Lee collection of wedding dresses click here.

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Appointment Information +

How many people can I bring with me?

We ask you to limit your guests to 3 people - this means every bottom will have a seat during your appointment. As much as we all love opinions, over the years we have found that 3 is just right without causing the bride too much confusion!

For brides with a true entourage we ask you to stick to weekday appointment where you can truly spread out - often with the store to yourself!


Little Cherubs

Now, we are the first to want a cuddle and many of our consultants are kiddied up themselves…However, at weekends we have a strict no under 12 policy - it hurts us because they can be gorgeous but we are just too busy to accommodate your kiddies.

During the week we will welcome them with open arms and we will try to help you keep them amused as much as possible but please keep in mind we are a bridal boutique and not a “safe” zone for playing in.  We also ask for calmness and respect for others, there may be other brides and their families in the shop, who have the right to enjoy a very special emotional moment without interruption.


How long are the appointments?

We try to give you as long as we can - we will always allow 1 hour and 30 minutes for our time with you to really focus on your Bridal consultation, however, during the week we may be able to extend this a little when we are really getting into our stride!

We do a variety of other appointment options as well,
Bridal Retry - for when you are popping back with a dress in your head you cannot stop thinking about - this is 1 hour long
Trying your Own Gown - appointments to try on your own gown once it arrives are 1 hour long, you are more than welcome to try on any accessories that you have purchased during this appointment.
Bridesmaids - these run in 1 hour slots where you have all our bridesmaid dresses to choose from.


What do I need to bring to my appointment?

Just yourself and a smile!
We provide all the dresses (obviously) but along with that we offer the shoes, veil etc and will help fit the gowns to you.
If you have a special pair of shoes - please feel free to bring those along.
We do suggest white or nude underwear, unless you have some fabulous pants with super heroes on to show off!
Strapless bras can help but not essential.
We request no fake tan as our dresses need to be kept in pristine condition for future brides to try on.


Can I take photographs?

Ok tough one……

Unfortunately, due to copyrights our designers are not fond of their dresses being snapped, therefore, we have tablets in store on which we can take photos of your favourites but we do ask that you keep in mind - you may be a size 10 in a size 16 gown that has been in store for 6 months - this will not shimmer and fit like your new order gown nor will a tablet capture the true look you will have. Try therefore to remember the feeling you have in a gown and not rely on images.


Tips for getting the most from your appointment

Try to arrive no earlier than 5 minutes to your appointment as we can get a little crowded but equally we only have a finite amount of time so please do try to understand if you arrive late we cannot always extend your appointment time to accommodate

Ask loads of questions - we are here to help - use us!

The more information we can get from you and the more questions you ask us the more helpful and advisory we can be when it comes to offering you gowns you may not have thought of - 9 times out of 10 it’s a gown you would never look at twice on the rail that just works when it’s on!


Don’t expect to fall in love straight away!

This sounds an odd thing to say but not every bride has that moment when she bursts into tears and cries that she found THE ONE!

More often than not you have tried on so many dresses that you have it down to 1 or 2 you like and it’s your favourite from that selection

We do love a good cry in store and if a mum or nan starts us off we will sob with the best of them but if you are a more logical non emotional person you may just be more practical about your appointment and not blub at the right moment

Don’t worry though, it doesn’t mean that you’re not doing it right it just means you are not prone to public displays of emotion and that’s ok too!