Prom Dress Sale!

2018-06-20 11:54:25

All our stunning prom dresses are now reduced to make way for our 2019 collections! 

Book your appointment now by calling 01752 558858

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Summer Sale on Wedding Dresses in Plymouth & Exeter

2018-06-06 18:26:17


Further reductions on Sale Wedding Dresses and additional styles have been added!

Keep watching our website for further sale stock by following the link...

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Sorella Vita Bridesmaid Dresses in our Exeter Store!

2018-05-31 10:02:09

We are proud to announce that our Exeter store is a stockist of the stunning collection of Sorella Vita Bridesmaid Dresses...the Exeter team love this collection so much that they asked me to post this picture of them all  wearing a dress!

Which is your favourite?

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Price Drop on MoriLee Bridesmaid Dresses!

2018-05-29 10:36:28

All our MoriLee Bridesmaid Dresses have had a price drop...with a fabulous array of colours and from sizes UK2-30 we know that this gorgeous styles will make a fabulous addition to your wedding day! 

The MoriLee dresses are available in our Plymouth store...if you would like to book an appointment please call 01752 558858 :)

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Maggie Sottero and Sottero & Midgley Launch Party and Designer Event!

2018-05-26 12:31:10

Have you booked in for this prestigious event yet...if not get your skates on as we have limited space.

To find out more follow the link to our Facebook Events page.

Click Here

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Sizzling Summer Sale on Wedding Dresses!

2018-05-21 15:56:10

We have oodles of bargains in our Sale Department, book your appointment now before everything sells out!

Plymouth 01752 558858
Exeter 01392 495729

To view our current sale stock follow the link

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WIN Prizes at our Maggie Sottero and Sottero & Midgley Launch Party!

2018-05-17 14:12:14

We are so excited to about this event!  To celebrate the arrival of these stunning dresses from Maggie Sottero and Sottero and Midgley we have invited our favourite bridal suppliers to come along and give you lots of advice to help you plan your wedding day!

Richard and Danny shall be in attendance from The Swing Kings and  Lumi Booth providing fabulous entertainment to make your big day go with a swing!

Lise shall be demonstrating the latest hair up do's for your wedding day from The Lounge.

Nicola shall be showcasing her floral creations for all to see from Yvonne's Florist

Kerrie from Karisma Nails and Beauty shall be in attendance showing us all those magnificent little finer details which will make you look fabulous on your wedding day!

To book your FREE TICKETS for this event visit our Facebook profile Prudence Gowns and PM with your wedding date, email address, mobile number and the names of upto 2 guests that you would like to bring with you :)

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Launch Party for New Maggie Sottero and Sottero & Midgley Wedding Dress Collections

2018-05-08 10:51:41

Our Plymouth store is excited to announce that on the 15th June we shall be hosting a Launch Party for our brand new collections from Maggie Sottero and Sottero & Midgley!

With 40 never seen before dresses can you afford to  miss this event! Book your appointment by visiting our Facebook page and PMing us with your wedding date, email address, mobile number an the name of your guests...due to space, we have a restriction of two guests to each bride.

Friday 15th June at 7pm

Enjoy a glass of bubbly on arrival
Every Bride who registers prior to the event will receive a Goody Bag
View the new collection of wedding gowns during our roaming catwalk
Exclusive discount vouchers will be available during this event
Select Bridal Suppliers
Fabulous Prize Draw!


The chance to WIN £500 towards your chosen dress from the new collection - T&Cs apply

WIN a Lumi Booth for your wedding!

WIN a Gift Set and a Cut & Colour from The Lounge Hair & Beauty

...more fabulous prizes will be added!

Saturday 16th and Sunday 17th June

Book your appointment to try on this fabulous new collection of wedding dresses by Maggie Sottero and Sottero & Midgley.  If you find your dress during this event you will receive an exclusive show discount!

(Remember, these dresses will be returned to the designer on Monday 18th June and will not be available in store for at least 6 months.)

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Bridesmaid Discount for our Prudence Gowns Brides!

2018-04-25 15:20:41

As a thank you to all our Brides To Be who have found their perfect wedding dresses in either our Plymouth or Exeter store, we are offering a 15% discount off bridesmaid dresses until the end of May 2018!

To view our full bridesmaid collection follow the link!

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Curvy Couture Wedding Dresses for Gorgeous Plus Size Brides!

2018-04-25 12:18:25

Since Richard and Sonya purchased Prudence Gowns in 2008 we have steadily grown our Curvy Couture department in both stores!  

With stunning sample dresses from UK18 to 30 we know that we can make every bride to be look and feel amazing on her wedding day!

To view our full collections please follow the link :)

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Appointment Information +

How many people can I bring with me?

We ask you to limit your guests to 3 people - this means every bottom will have a seat during your appointment. As much as we all love opinions, over the years we have found that 3 is just right without causing the bride too much confusion!

For brides with a true entourage we ask you to stick to weekday appointment where you can truly spread out - often with the store to yourself!


Little Cherubs

Now, we are the first to want a cuddle and many of our consultants are kiddied up themselves…However, at weekends we have a strict no under 12 policy - it hurts us because they can be gorgeous but we are just too busy to accommodate your kiddies.

During the week we will welcome them with open arms and we will try to help you keep them amused as much as possible but please keep in mind we are a bridal boutique and not a “safe” zone for playing in.  We also ask for calmness and respect for others, there may be other brides and their families in the shop, who have the right to enjoy a very special emotional moment without interruption.


How long are the appointments?

We try to give you as long as we can - we will always allow 1 hour and 30 minutes for our time with you to really focus on your Bridal consultation, however, during the week we may be able to extend this a little when we are really getting into our stride!

We do a variety of other appointment options as well,
Bridal Retry - for when you are popping back with a dress in your head you cannot stop thinking about - this is 1 hour long
Trying your Own Gown - appointments to try on your own gown once it arrives are 1 hour long, you are more than welcome to try on any accessories that you have purchased during this appointment.
Bridesmaids - these run in 1 hour slots where you have all our bridesmaid dresses to choose from.


What do I need to bring to my appointment?

Just yourself and a smile!
We provide all the dresses (obviously) but along with that we offer the shoes, veil etc and will help fit the gowns to you.
If you have a special pair of shoes - please feel free to bring those along.
We do suggest white or nude underwear, unless you have some fabulous pants with super heroes on to show off!
Strapless bras can help but not essential.
We request no fake tan as our dresses need to be kept in pristine condition for future brides to try on.


Can I take photographs?

Ok tough one……

Unfortunately, due to copyrights our designers are not fond of their dresses being snapped, therefore, we have tablets in store on which we can take photos of your favourites but we do ask that you keep in mind - you may be a size 10 in a size 16 gown that has been in store for 6 months - this will not shimmer and fit like your new order gown nor will a tablet capture the true look you will have. Try therefore to remember the feeling you have in a gown and not rely on images.


Tips for getting the most from your appointment

Try to arrive no earlier than 5 minutes to your appointment as we can get a little crowded but equally we only have a finite amount of time so please do try to understand if you arrive late we cannot always extend your appointment time to accommodate

Ask loads of questions - we are here to help - use us!

The more information we can get from you and the more questions you ask us the more helpful and advisory we can be when it comes to offering you gowns you may not have thought of - 9 times out of 10 it’s a gown you would never look at twice on the rail that just works when it’s on!


Don’t expect to fall in love straight away!

This sounds an odd thing to say but not every bride has that moment when she bursts into tears and cries that she found THE ONE!

More often than not you have tried on so many dresses that you have it down to 1 or 2 you like and it’s your favourite from that selection

We do love a good cry in store and if a mum or nan starts us off we will sob with the best of them but if you are a more logical non emotional person you may just be more practical about your appointment and not blub at the right moment

Don’t worry though, it doesn’t mean that you’re not doing it right it just means you are not prone to public displays of emotion and that’s ok too!