VIB Appointments are now in our Exeter Bridal Store

2018-03-26 12:30:38

Book your appointment now and et ready for lots and lots of fun!  01392 495729

Continue Reading...

WIN a Hen Party Hamper from our Exeter Store!

2018-03-23 12:53:26



To celebrate our brand new team in Exeter, Ellie, Rhi and Charlotte would love to give an Exeter bride tribe the chance to win this fabulous HEN PARTY HAMPER!! 

All you have to do to enter...


Good luck lovely ladies!  
The Winner will be drawn on Saturday 31st March!

Continue Reading...

Wedding Dress Discount Plymouth and Exeter 14-24 March!

2018-03-19 09:35:24

To help us celebrate St Patricks Day we are offering a 15% discount until 24th March!  Book your appointment now!

Continue Reading...

New Mens Suits Arrive in Our Plymouth Store Perfect for your Wedding!

2018-03-18 18:50:49

We are super excited to show you are brand new collection of 3 Piece Suits that have arrived in our Plymouth store!  With prices from as little as £139 to BUY why would you want to hire?

View our full collections by following the link...

Book your appointment now by calling 01752 558858

Continue Reading...

VIB Bridal Appointments are Back in Exeter and Plymouth

2018-03-16 18:20:50

Continue Reading...

MoriLee Wedding Dresses 10% Off During March!

2018-03-12 09:40:36

To celebrate the launch of MoriLee bridal in our Exeter store we are offering all our gorgeous brides to be a magnificent 10% off all new orders placed in either boutique!

To view our full  collections follow the link...

Continue Reading...

Mens Suits by Marc Darcy have arrived in our Plymouth store!

2018-03-01 15:13:47

We are super excited to announce that we are now proud stockists of Marc Darcy menswear in our Plymouth store.  This prestigious collection of stylish suits is available to buy! 

Follow the link to view our full collection of menswear!

Continue Reading...

New Team in our Exeter Boutique

2018-03-01 14:51:37


Richard and I are very pleased to introduce you to our new dream team In Prudence Exeter ❤️❤️❤️

Say hello to Charlotte, Ellie & Rhi

Continue Reading...

Big Day Wedding Fair at the Pavilions Plymouth

2018-02-14 12:10:53

Prudence Gowns shall be attending this wedding fair, we shall be showcasing our newest collections of wedding gowns and also our newest department McKay Menswear shall be in attendance.

Follow the link for further information

Continue Reading...

Prudence Prom Queen 2018 Competition

2018-01-24 17:33:05

Have you got what it takes to be our next Prudence Prom Queen...if you think you do follow the instructions on the flyer!

Continue Reading...


Appointment Information +

How many people can I bring with me?

We ask you to limit your guests to 3 people - this means every bottom will have a seat during your appointment. As much as we all love opinions, over the years we have found that 3 is just right without causing the bride too much confusion!

For brides with a true entourage we ask you to stick to weekday appointment where you can truly spread out - often with the store to yourself!


Little Cherubs

Now, we are the first to want a cuddle and many of our consultants are kiddied up themselves…However, at weekends we have a strict no under 12 policy - it hurts us because they can be gorgeous but we are just too busy to accommodate your kiddies.

During the week we will welcome them with open arms and we will try to help you keep them amused as much as possible but please keep in mind we are a bridal boutique and not a “safe” zone for playing in.  We also ask for calmness and respect for others, there may be other brides and their families in the shop, who have the right to enjoy a very special emotional moment without interruption.


How long are the appointments?

We try to give you as long as we can - we will always allow 1 hour and 30 minutes for our time with you to really focus on your Bridal consultation, however, during the week we may be able to extend this a little when we are really getting into our stride!

We do a variety of other appointment options as well,
Bridal Retry - for when you are popping back with a dress in your head you cannot stop thinking about - this is 1 hour long
Trying your Own Gown - appointments to try on your own gown once it arrives are 1 hour long, you are more than welcome to try on any accessories that you have purchased during this appointment.
Bridesmaids - these run in 1 hour slots where you have all our bridesmaid dresses to choose from.


What do I need to bring to my appointment?

Just yourself and a smile!
We provide all the dresses (obviously) but along with that we offer the shoes, veil etc and will help fit the gowns to you.
If you have a special pair of shoes - please feel free to bring those along.
We do suggest white or nude underwear, unless you have some fabulous pants with super heroes on to show off!
Strapless bras can help but not essential.
We request no fake tan as our dresses need to be kept in pristine condition for future brides to try on.


Can I take photographs?

Ok tough one……

Unfortunately, due to copyrights our designers are not fond of their dresses being snapped, therefore, we have tablets in store on which we can take photos of your favourites but we do ask that you keep in mind - you may be a size 10 in a size 16 gown that has been in store for 6 months - this will not shimmer and fit like your new order gown nor will a tablet capture the true look you will have. Try therefore to remember the feeling you have in a gown and not rely on images.


Tips for getting the most from your appointment

Try to arrive no earlier than 5 minutes to your appointment as we can get a little crowded but equally we only have a finite amount of time so please do try to understand if you arrive late we cannot always extend your appointment time to accommodate

Ask loads of questions - we are here to help - use us!

The more information we can get from you and the more questions you ask us the more helpful and advisory we can be when it comes to offering you gowns you may not have thought of - 9 times out of 10 it’s a gown you would never look at twice on the rail that just works when it’s on!


Don’t expect to fall in love straight away!

This sounds an odd thing to say but not every bride has that moment when she bursts into tears and cries that she found THE ONE!

More often than not you have tried on so many dresses that you have it down to 1 or 2 you like and it’s your favourite from that selection

We do love a good cry in store and if a mum or nan starts us off we will sob with the best of them but if you are a more logical non emotional person you may just be more practical about your appointment and not blub at the right moment

Don’t worry though, it doesn’t mean that you’re not doing it right it just means you are not prone to public displays of emotion and that’s ok too!