Prudence Gowns Terms & Conditions of Sale



a) Customers are required to pay a 50% deposit before Prudence Gowns can order any item.

b) No goods may be removed from the premises until full payment of the order has been fulfilled.

c) We do not accept cheques.  A 1.5% charge will be applied to credit card payments.  No additional charges on debit card payments.


d) Customers should retain their sales contract, and any other receipts as proof of purchase, and be sure to have read this TERMS AND CONDITIONS NOTICE and fully understand its requirements.

e) All items purchased are non-returnable/refundable.

f) If your order has not been collected and paid for within 14 days of sending notification of arrival, a fee may be invoiced to cover additional costs.  If items are still not collected within 2 months of notification, it will be deemed that you have cancelled the contract.

g) Please note that dresses that are in store during a Designer Weekend will not necessarily be included in our own sample stock, therefore please do not expect the dress to be in store at a later date should you wish to try it on. 

h) Sample gowns are not always available in store due to turnover of stock, therefore please be aware that your chosen wedding gown may not be available to try during every visit. 



 a) Customers who cancel their sales contract are NOT entitled to a refund of ANY monies already paid up to and including the cancellation date.

Please be aware that once gowns, shoes, veils and accessories are ordered minimum cancellation periods from suppliers apply to Prudence Gowns and under NO circumstances can this be changed.

Dress orders will still have to be paid for in FULL, if the wedding is cancelled for whatever reason, costs will still be incurred to the suppliers and to Prudence Gowns - regardless of ANY circumstance. 

b) For reasons of hygiene ALL accessories (tiaras, hair slides, fascinators, earrings, necklaces, jewellery etc) – including shoes, which have been removed from the premises once paid for cannot be refunded or exchanged.



a) It is the wearer’s responsibility to book an appointment for measurements approximately 8 months prior to wear date unless otherwise advised.  Prudence Gowns will not remind you to book this appointment.

b) Gowns are ordered in standard sizes. Please be aware that gown sizes are different to that of high street sizes.

c) A number of our designers are based in the USA therefore goods will be ordered in UK sizing but the garment will have the US sizing tagged in the inside of the dress which will always read at least one size smaller than the UK size ordered. 


d) We request that you wear the bra/corset that you intend to wear beneath your wedding gown for measurements.

After the sales order contract has been signed and order placed, Prudence Gowns cannot and will not accept any responsibility in respect of any changes which may occur in the Customers size and body shape.



 a) The price of garments EXCLUDES all costs in respect of alterations or fitting work however, this service is provided independently.

b) Gowns are designed to be worn with underwear, a suitably structured bra/lingerie is advisable but at the customers personal choice.

c) Prudence Gowns does not offer an alteration service but can provide details of a local seamstress who is self employed and independent of Prudence Gowns.  Prudence Gowns is not responsible for any work carried out by any seamstress.

d) Advice taken from your bridal consultant during your visit is a suggestion only and Prudence Gowns cannot be held responsible.  It is the wearers final decision to take these suggestions.

e) Customers are asked to settle any balance on delivery, you will be notified via email, please ensure that you have saved the given email address.

Balances MUST be settled BEFORE any purchase leaves the shop.

f) Advice taken from the alteration specialist is also taken at the customers own risk and personal choice, the specialist cannot be held responsible for any decisions  made about the alteration of any garment which are deemed unsatisfactory after any alterations are completed, if the customer requested them .

g)Prudence Gowns cannot accept responsibility for any works undertaken by any seamstress




a) Prudence Gowns is not able to guarantee the colour matching of individual bridesmaid dresses unless the order for all garments is placed on the same order date.

b) Prudence Gowns is unable to guarantee fabric swatch matches with in store garments due to fabric changes.

Swatches should be regarded as indication only.

This applies to all fabrics, laces, beading and any other trimmings or embellishments.

d) It is your sole responsibility on final choice of colour and Prudence Gowns cannot be held accountable for this decision.



a) Should the store breach its obligations under this agreement its liability is limited to any direct loss incurred by the customer arising from such breach.

The store will NOT be liable for any breaches caused by circumstances outside Prudence Gowns control including but not restricted to acts of God, war, riot, terrorism, malicious damage, fire, flood or storm.



a) We currently operate a No Refund & Exchange policy – once you have ordered there is no option to refund or exchange.

b) All brides – by paying your deposit you are thereby adhering to these terms and conditions.

c) By paying your final invoice you are also acknowledging and accepting these terms and conditions.

It is your responsibility to read these terms and conditions before proceeding.


Opening Hours

10am - 5pm
9.30am - 5pm

01752 558858
01752 509761



Opening Hours

10am - 5pm

9.30am - 5pm

01392 495729


Appointment Information +

How many people can I bring with me?

We ask you to limit your guests to 3 people - this means every bottom will have a seat during your appointment. As much as we all love opinions, over the years we have found that 3 is just right without causing the bride too much confusion!

For brides with a true entourage we ask you to stick to weekday appointment where you can truly spread out - often with the store to yourself!


Little Cherubs

Now, we are the first to want a cuddle and many of our consultants are kiddied up themselves…However, at weekends we have a strict no under 12 policy - it hurts us because they can be gorgeous but we are just too busy to accommodate your kiddies.

During the week we will welcome them with open arms and we will try to help you keep them amused as much as possible but please keep in mind we are a bridal boutique and not a “safe” zone for playing in.  We also ask for calmness and respect for others, there may be other brides and their families in the shop, who have the right to enjoy a very special emotional moment without interruption.


How long are the appointments?

We try to give you as long as we can - we will always allow 1 hour and 30 minutes for our time with you to really focus on your Bridal consultation, however, during the week we may be able to extend this a little when we are really getting into our stride!

We do a variety of other appointment options as well,
Bridal Retry - for when you are popping back with a dress in your head you cannot stop thinking about - this is 1 hour long
Trying your Own Gown - appointments to try on your own gown once it arrives are 1 hour long, you are more than welcome to try on any accessories that you have purchased during this appointment.
Bridesmaids - these run in 1 hour slots where you have all our bridesmaid dresses to choose from.


What do I need to bring to my appointment?

Just yourself and a smile!
We provide all the dresses (obviously) but along with that we offer the shoes, veil etc and will help fit the gowns to you.
If you have a special pair of shoes - please feel free to bring those along.
We do suggest white or nude underwear, unless you have some fabulous pants with super heroes on to show off!
Strapless bras can help but not essential.
We request no fake tan as our dresses need to be kept in pristine condition for future brides to try on.


Can I take photographs?

Ok tough one……

Unfortunately, due to copyrights our designers are not fond of their dresses being snapped, therefore, we have tablets in store on which we can take photos of your favourites but we do ask that you keep in mind - you may be a size 10 in a size 16 gown that has been in store for 6 months - this will not shimmer and fit like your new order gown nor will a tablet capture the true look you will have. Try therefore to remember the feeling you have in a gown and not rely on images.


Tips for getting the most from your appointment

Try to arrive no earlier than 5 minutes to your appointment as we can get a little crowded but equally we only have a finite amount of time so please do try to understand if you arrive late we cannot always extend your appointment time to accommodate

Ask loads of questions - we are here to help - use us!

The more information we can get from you and the more questions you ask us the more helpful and advisory we can be when it comes to offering you gowns you may not have thought of - 9 times out of 10 it’s a gown you would never look at twice on the rail that just works when it’s on!


Don’t expect to fall in love straight away!

This sounds an odd thing to say but not every bride has that moment when she bursts into tears and cries that she found THE ONE!

More often than not you have tried on so many dresses that you have it down to 1 or 2 you like and it’s your favourite from that selection

We do love a good cry in store and if a mum or nan starts us off we will sob with the best of them but if you are a more logical non emotional person you may just be more practical about your appointment and not blub at the right moment

Don’t worry though, it doesn’t mean that you’re not doing it right it just means you are not prone to public displays of emotion and that’s ok too!